Rentals Handled, Properties Optimized, Stress Relieved

Comprehensive rental and property management: tenant sourcing, payment handling, professional marketing, risk management, and owner peace of mind

Desktop

Desktop

Desktop

UI redesign

UI redesign

UI redesign

Persona

Persona

Persona

Ohad Ashkenazi

55, Kfar Aba

Department manager at a defense industry

55, Kfar Aba

Department manager
at a defense industry

55, Kfar Aba

Department manager
at a defense industry

Ohad's Features

He is married with three adult children: 30 years old son, 25 years old son and a 20 years old daughter.

He owns one rental property and earns above-average income.

What Ohad values most is efficiency, quality, and reliability.

His Needs

Expert guidance and hands-off rental management

Time-saving service with no tenant meetings

High-quality, practical solutions he can trust

Reliable end-to-end marketing, tenant, payment handling

Transparent, efficient property oversight for peace of mind

One-stop partner serving as his property management extension

01

The Challenge

The Challenge

Cognitive load

Cognitive load

The challenge lay in displaying extensive critical information in a clear, coherent, and reader-friendly manner.

The Solution

Clear Information Hierarchy

Information was structured to minimize cognitive load by using a restrained color palette, reducing text to the essentials, and presenting it in clear headings and bullet points for easy reading.

The Solution

The Solution

Clear Information Hierarchy

Clear Information Hierarchy

I structured the information to minimize cognitive load by using a restrained color palette, reducing text to the essentials, and presenting it in clear headings and bullet points for easy reading.

02

The Challenge

The Challenge

Capsulation

Capsulation

The challenge was to present all the information on a single screen so that the user can compare options and choose the plan they want to purchase.

The Solution

The Solution

Pricing Table

Pricing Table

A pricing table was set up for an effortless, side-by-side comparison of the options. in accordance with the client’s instructions, pricing information was excluded.

Design Elements

Design Elements

Every piece of copywriting was refreshed to suit the company’s tone, brand-relevant imagery was selected, and a clean,
minimalist design was applied to complement existing branding.

Every piece of copywriting was refreshed to suit the company’s tone, brand-relevant imagery was selected, and a clean,
minimalist design was applied to complement existing branding.

#F47922

#231F20

Open Sans Hebrew

Final Design

Final Design

Quick access to additional projects

Quick access to additional projects

Quick access to
additional projects

+972 50-2666370

Ronikz1258@gmail.com

+972 50-2666370

Ronikz1258@gmail.com

+972 50-2666370

Ronikz1258@gmail.com